Oakland based non-profit Inner City Advisors (ICA) decided to shift their annual fundraising even from a lecture series to a marketplace featuring the products of their partner companies. The event features a multitude of branded collateral including nametags, signage, video, and a 100 foot motion graphic welcoming the 2,700 attendees. Duties included conceiving and presenting concepts for event branding, leading team creative ideation sessions, event naming, contacting and organizing with vendors, event installation, interior and lighting design, and branding. Made as a team member at Majorminor.